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About Us

The Jorge Oculista group began its activity in 1964, founded by Alberto Jorge Moreira da Fonseca, in the city of Santo Tirso. In an initial phase of expansion, the group developed its economic activity essentially in the Vale do Ave area, in cities such as: Santo Tirso, Vila Nova de Famalicão, Trofa and Barcelos. Later, it extended its line of business to cities such as: Braga, Viana do Castelo, Guimarães, Porto (among others), currently having a network organized in 20 different commercial spaces. Jorge Fonseca started his activity in the optical branch as an eye technician and, for ten years, he worked at the “Oculista Rocha” shop, where he acquired generalized knowledge within the optical branch (while continuing his studies at night). He later decides to open his own business, having founded our current commercial brand: “Jorge Oculista”. “We have developed over time, always with the store and street concept, with a wide range of extremely personalized services. We have always had in our history a tradition of advice and a very close relationship with our customers." “ It is very common to find people who come to our stores every day. We like the type of relationship we have with those who visit us. Allies In keeping with the tradition of highly personalized service, we also have an excellent range of products and services at your disposal.” “In our stores you can find all the major eyewear brands available on the market. Thanks to the 20 stores that we have as part of our group, we have the capacity to negotiate with all our suppliers. We have privileged relationships with all the brands we sell”.

"Alberto Jorge Moreira da Fonseca"


The Jorge Oculista group began its activity in the already distant year of 1964, in the town of Santo Tirso. We were then located in a small shop located in Parque D. Maria II, where our founder Jorge Fonseca would open our first commercial space...



The founder of the “Jorge Oculista” group is Alberto Jorge Moreira da Fonseca . Jorge Fonseca started his activity within the field of optics in the already distant year of 1953, when he was only 15 years old (spurred on by a family member who owned “Oculista Rocha”...



We have always prioritized and above all a high quality commercial offer, directed at the legitimate interests and personal desires of our regular customers. Our main mission thus focuses on an incessant and continuous quest to achieve the highest standards ...



Jorge Oculista, as a socially responsible company, is committed to contributing to improving the lives of its customers and the community in general. Social Responsibility is part of our strategy and we are guided by having a strong involvement in the...


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